No one knows how The NYT comes up with their bestseller list. The simplest explanation would be that they count the number of copies the book has sold from the various bookstores. But this is not true. There have been cases where the book hasn’t sold a lot of copies but has still made it to the list. How they make the list is a well-kept trade secret, because if the publishers come to know how they make the list, they could use this data to make the book more adept at making into the list.
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