He continued with his negotiating example and how he did not get the best deal. Covey struck him with the question “Why did you go for lose/win?” As it dawned to him that he did not go for win/win but really lose/win, it was like a revelation for him. So it can take some courage to see the perspective of the other person, acknowledge it and then look for the best solution for both. It requires the discipline to show the perspective to the other person too and to go for this win/win solution.