The Story of the First McDonald’s in Moscow

And in the country where the average salary was about 150 rubles per month

But the head managers of McDonald’s perfectly understood the potential. Obviously, the company worked for the future and when the Russian economy began to develop, the costs paid off more than one hundred percent. All those factors helped to achieve significant success, but in fact, expansion is only in the beginning since in many regions there are no restaurants yet, so the opportunities for growth are simply huge.