The 10 Smart Ways Starbucks Tricks You into Spending More

An age-old marketing trick allows the company to earn a lot of money.

In psychology, there is a term known as FOMO — the fear of missing out, which is when a potential customer is scared of missing a discount or a good buy. TV commercials and social media allow this fear to thrive. A regular customer thinks, “Everyone is drinking this new limited series frappuccino and I’m not.”