The 10 Smart Ways Starbucks Tricks You into Spending More

 Strong coffee roasting makes clients buy expensive drinks.

According to experts, Starbucks roasts coffee beans too much. Such roasting is considered to be Italian and is great only for the strongest espresso. The taste of such coffee is only tolerable by people who enjoy a strong espresso and the rest have to buy frappuccinos or lattes. Obviously, they are more expensive, so clients are trained to buy lighter versions of very bitter coffee.