The 10 Smart Ways Starbucks Tricks You into Spending More
The power of the brand defies our common sense.
Starbucks deliberately spends a lot of its money on commercials. Just in the previous year alone, they spent $260 million on advertising. The largest amount of money is spent on increasing the loyalty of clients — now Starbucks is a synonym for “coffee”, and vice versa. Just think about the recent story about Game of Thrones.
