An airline must be a leader in the environmental space. Regardless of the debate surrounding climate change, limiting pollution is simply good business and socially responsible. It also sets the tone and shows leadership. Food and inflight meals has always been a challenge for airlines, yet it’s one of the first features for passengers to comment on when they have both a good and bad experience. When in flight, passengers lose around 30% of their ability to taste food – which in retrospect has probably not always been a hindrance – however passenger’s expectations are growing as they anticipate more and better food options from airlines.
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