To boost culinary credentials, world-class airlines across the globe are enlisting the help of celebrity chefs to create tempting business class menus – and attracting business class passengers is crucial to the success of any airline. Additionally, airlines like Singapore Airlines provide a variety of food cuisines as a taste of culture from around the world; by catering to the many (and this also includes dietary needs) an airline is providing not only better customer service, but a reason for passengers to choose one airline over another.
