10 Ways Retailers Trick You Into Spending More

Color

One of the easiest ways for stores to make a display appealing is to use lots of bright colors. Supermarkets often put their produce and floral departments near the front of the store because their vivid colors draw your eye and put you in a good mood. According to Today, they sometimes even bulk up their produce displays by stacking the fruit and veggies on top of empty cartons. This both creates the illusion of abundance and spreads those bright colors over a wider area.