10 Ways Retailers Trick You Into Spending More

Status Pricing

One type of product that the JCR paper found people are more likely to buy with round-dollar prices is luxury goods, such as a bottle of champagne. A 2001 study published in the Cornell Hotel and Restaurant Administration Quarterly points to one possible reason for this: Most consumers associate prices ending in a zero with higher overall quality. A price expressed only in whole dollars conveys the impression