On television, products and characters began to go hand and hand. Let’s take cereal as an example. Think Tony the Tiger and Frosted Flakes, or the Snap, Crackle, and Pop gnomes for Rice Krispies – both of which are still going strong today.Despite the different characters and the vastly different selection of products that began to emerge, ads at this time had one purpose: to sell. Yes, these characters were central to the ads and played a major part in creating an ad culture for consumers, but the product was always at the forefront.
