Anything we experienced concurrently with those feelings is placed away as something to be recalled and reminisced over later. For example, in 1908, Freud recognized a strong link between odors and the emotions. Later, scientific findings backed up this observation, proving that odor is the strongest sense connected to emotion due to the nose’s direct connection with the olfactory lobe in the limbic system -- the area of the brain considered the seat of the emotions. Thus, while the average person can smell 10,000 odors, no two people smell the same thing. We react to smells differently, associate them with different things and yearn for them differently.