Pareidolia: Seeing Faces in Unusual Places

The phenomenon of seeing faces where they're not supposed to be — in clouds, on buildings, in tacos — is so common and widespread that it has a name: pareidolia. In Greek, pareidolia translates as "beyond form or image," and it means finding meanings or patterns where there aren't any, like hearing a heartbeat in white noise or believing that a seat cushion is mad at you.