Ali Daei: Professional footballer, football manager who owns a restaurant

Consider the ambiance. The ambiance or atmosphere of the restaurant is another important factor, relating to the food concept. Many varied factors contribute to the ambiance of a restaurant, such as furniture, lighting, dish and glassware, servers' uniforms, music, serving style and clientele. Having an idea of the ambiance you wish to create is important as it will help to guide you during the decision-making process. Always keep an image of what you aim to achieve in mind.