What is Fashion Week: Why is that so?
It’s due to the fact that buyers (procurers of collections, boutique directors) need time to pick, purchase and deliver things to their shops, so that they would appear on display in due time. Journalists need time to prepare press releases and issue magazines on trends and collections in due month. It’s during such fashion shows that journalists from such magazines as Vogue or Elle evaluate general tendencies and write us later, what’s fashionable to wear.
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