This is the trend that is here to stay and if any business fails to connect with the wider market on social media, it fails on every level. Businesses need to adapt to the internet platforms and use all of the relevant social media to cater to a wide segment of the market.” Another key attribute, she says, is knowing the right people. Having the right connection, the right approach to social media, and being able to network, are things that cannot be measured in value – but you cannot manage without.
