The collection includes 1 body chain, 3 neckpieces, 1 hair pin, 1 mathapatti, 6 rings and 5 pairs of earrings. This potent partnership that promotes art, inclusivity and authenticity wouldn’t be possible without the people that fight to live their truth everyday. For this project, Papa Don’t Preach will be donating 30% of the profits from the new jewellery collection ‘Alok x Papa Don’t Preach’ to Aravani Art Project – an Indian public art collective, run by trans and cis women. The proceeds from the sale will be donated to the collective for a period of three months from the launch of the collection. As a result of this effective partnership, the brand has successfully created a platform to empower self expression and diversity, also setting a benchmark of what can be done to promote the idea of an inclusive campaign in the future
