10 benefits of taking part in trade fairs

Meet and connect with prospective customers

Have you ever tried to follow up on a sales lead, only to end up leaving one message after another in their voicemail inbox? Getting your voice heard is the most difficult part of outbound marketing, and when your business is one of many trying to gain a new client or customer, ignored messages and a lack of interest are the norm. One of the greatest advantages of exhibiting at a trade show is that it allows you to meet and connect with prospective customers in person instead of communicating with them over the phone. On the phone, you’re just another voice – in person, you become someone that they know, recognise, and want to connect with.  Although some prospective customers will buy your product or service on the trade show floor, many won’t. Those that don’t commit to a deal in person, however, will become far more responsive to your sales efforts once they know you as a genuine individual instead of just another salesperson.