This ties in perfectly to a free market. Free markets produce heaps of competition, this means there are more than one option of a specific product or service for the consumer. Not only does this give the consumer more choice, competition also drives the prices of goods and services lower over time. This creates a more prosperous society overall. Because a free market benefits the overall economy, it in turn increases the GDP per capita of each individual within that society. A wealthier society will be better educated, more prosperous, have higher life expectancy, lower mortality rates, better healthcare and more individual ownership. It can not be stressed enough how important freedom is to ensure a prosperous economy and society.