Japanese Starbucks Inside a Blooming Greenhouse

Inspired, he thought of doing something similar in Starbucks and envisioned turning a tiny regional operation into a national coffeehouse chain via rapid store expansion. However, Baldwin and Bowker were not enthusiastic about Schultz’s idea, as they did not want Starbucks to deviate much from its traditional model of business. They wanted Starbucks to remain strictly a coffee and equipment seller and not turn into a café that served espressos and cappuccinos.