Bahareh Rahnama and her daughter Pariya in an Italian film festival

Marketing exercise

The importance of film festivals to a filmmaker rests in the marketing nous of the film festival they attend. Any filmmaker, large or small, needs to raise awareness of their film. Large studios use large-budgeted public relations and marketing campaigns out of the financial reach of an independent filmmaker. There are three ways a film festival strives to assist the filmmaker in their film’s marketing: