The primary reason many filmmakers submit their films to a top film festival is to have a chance for acquisition executives to see their film and make them a distribution offer. Film buyers typically only attend the major and mid-level festivals. But if you do an impressive PR campaign for a smaller festival, they might find their way to your screening. The last thing you’d want is for them to be shuffling about the festival looking for you, only to find out you didn’t attend.
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