Why is advertising important for small businesses?

You should make it clear exactly what you want someone to do when they see your advert. Do you want them to visit your website to browse your products? Do you want them to call and enquire? Whatever the outcome, a clear call to action is important for a successful advert. Use direct phrases like ‘visit our website to learn more’ or ‘call us today’.

Be careful to only include one call to action in your advert – don’t confuse people or give them a choice. Make it clear what the next step is and how they can find out more information from your business.