One of the joys of the connected age is that every customer has the ability to leave scathing reviews on social media sites like Yelp. Many customers, if they feel slighted, go straight to your Facebook page to vent. It’s enough to make a small business owner feel like they are walking on eggshells, terrified to check their business pages.
But don’t let difficult customers turn you into a Luddite. The only way to deal with poor reviews is to deal with people as real individuals, not faceless internet trolls.
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