What Are The Signs Of Loneliness?

The reason you're so attached to your new computer, suped-up bike, or overpriced purse? According to research published in the Journal of Consumer Research, some people go gaga over inanimate objects because they're lonely.

The researchers call this "material possession love," and you've probably witnessed it a number of times: your neighbor who calls his car "baby," or your great aunt who prides herself on her gun collection. Because these folks suffer from a lack of social connections, they start doting on their things.