His ideas resonated with a large section of Iranians who were discontented with the Shah's secular policies and perceived Western influence. 3. Mobilization of the masses: Through his sermons and audiotapes smuggled into Iran, Khomeini effectively communicated his message of resistance to the Shah's regime. He called for strikes, protests, and civil disobedience, which galvanized the Iranian people against the Shah. 4. Unity among diverse groups: Khomeini successfully united different factions, ranging from secular liberals to Islamists, through his common goal of overthrowing the Shah.