During the development phase, writers, producers, and other creatives work together to flesh out the initial concept, develop characters, and outline the overall story arc of the series. This often involves creating a pilot episode, which serves as a proof of concept for the show and helps executives visualize how the series will unfold over multiple episodes. Pitching is a key part of the development process, as creators must convince networks or streaming platforms that their idea is worth investing in. This involves selling the vision for the series, highlighting its unique elements, and explaining how it will appeal to the target audience.
