How Do Cults Exploit Our Basic Human Needs for Belonging and Acceptance?

Cults also create a us-versus-them mentality, which is critical in solidifying group identity and loyalty. By characterizing outsiders as hostile or morally inferior, cults cultivate a sense of belonging among their members. This mentality can heighten feelings of solidarity within the group while simultaneously stifling dissenting thoughts or criticisms. Members may begin to view the world outside the cult as dangerous or corrupt, making it easier to justify their commitment to the group.