How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

Moreover, the impact of the 1960s counterculture could be seen in advertising's aesthetic and messaging. Brands that tapped into the values of freedom, individuality, and self-expression found success by aligning their products with the zeitgeist. With slogans and images that reflected societal change, advertisers began to understand that connecting to larger social movements could lead to increased brand loyalty and consumer engagement.