How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

The role of celebrity endorsements also gained traction during these decades, as brands recognized the influence of popular figures in shaping public perception. Celebrities from film, television, and sports frequently appeared in advertisements, leveraging their fan bases to elevate brand recognition and consumer trust. This approach not only added glamor to advertising but also established a trend that persists in contemporary marketing strategies.