How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

Throughout this era, humor became a powerful tool in advertising. Clever marketing campaigns infused with humor resonated with consumers, leading to memorable taglines and commercials that are still celebrated today. Brands like Volkswagens, with their "Think Small" campaign, used wit and self-deprecation to endear themselves to consumers, demonstrating that humor could create a more relatable and engaging brand image.