How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

By the end of the 1970s, advertising had evolved significantly from the straightforward messages of the early 1960s. The industry had embraced a more artistic and emotionally driven approach, taking cues from the changing cultural landscape. The emphasis on connection, authenticity, and innovation would lay the groundwork for the extensive advertising landscape that would emerge in the digital age, forever altering how brands communicate with their consumers.