Labubu: How Kasing Lung's Monster Elves Became a Global Collectible Phenomenon with Pop Mart

The journey of Labubu from concept to global phenomenon is inextricably linked with Pop Mart, the China-based retailer that exclusively markets and sells these highly coveted collectibles. Pop Mart’s strategic partnership with Kasing Lung proved instrumental in catapulting Labubu into the mainstream, leveraging their extensive retail network and marketing prowess to introduce these endearing monster elves to a vast and eager audience. This exclusive collaboration has fostered a sense of anticipation and desire among collectors, with each new release becoming a highly anticipated event, often leading to sell-outs within minutes of their launch.