Labubu: How Kasing Lung's Monster Elves Became a Global Collectible Phenomenon with Pop Mart

At the heart of this fantastical universe stands Labubu, the eponymous main character who embodies the spirit and essence of the entire series. Labubu, with his distinctive mischievous grin, prominent ears, and often vibrant attire, serves as the anchor for the brand, drawing collectors into his world and introducing them to a diverse cast of equally charming companions. His adventures, subtly hinted at through various poses and accessories, spark the imagination and create a narrative thread that adds depth and personality to the collectibles.