Labubu: How Kasing Lung's Monster Elves Became a Global Collectible Phenomenon with Pop Mart

The appeal of Labubu extends far beyond its aesthetic charm, delving into the realm of collectibility and the thrill of the chase. The blind box format, a popular strategy employed by Pop Mart, adds an element of surprise and excitement to the purchasing experience, as collectors eagerly unwrap their purchases, hoping to discover a rare or coveted design. This element of chance, coupled with the limited edition releases and collaborative ventures, fuels a vibrant secondary market and fosters a passionate community of collectors who share their discoveries and connect over their shared love for these adorable monster elves.