Labubu: How Kasing Lung's Monster Elves Became a Global Collectible Phenomenon with Pop Mart

Labubu’s success can also be attributed to its clever integration into various forms of merchandise, transcending the traditional plush toy format. Beyond the core collectible figures, the brand has expanded into a myriad of products, including apparel, accessories, and even art prints, allowing fans to incorporate the whimsical charm of Labubu into their everyday lives. This diversification has not only broadened the brand’s reach but also reinforced its status as a lifestyle brand, appealing to a wider demographic beyond dedicated toy collectors.