Global Brands Eye Untapped Market: A Cultural and Commercial Revolution Looms

The automotive industry would also see a significant shift with the official presence of brands like Mercedes-Benz or BMW. Instead of imported luxury cars navigating complex tariffs and indirect channels, dealerships offering direct sales, comprehensive warranties, and certified service centers would emerge. This would elevate the driving experience for many Iranians, providing access to cutting-edge automotive technology and design, and fostering a more competitive and consumer-friendly car market.