The power of association extends beyond mere familiarity; it can strategically align the amateur actress with the celebrity's established brand and persona. If the celebrity is known for being charismatic, talented, or relatable, the look-alike can benefit from a halo effect, where those positive attributes are implicitly projected onto her. This is particularly effective if the actress consciously or unconsciously adopts a similar style or public demeanor. She effectively gets to "rent" the celebrity's hard-earned reputation, gaining an instant credibility that might take years to build on her own. This strategic mirroring can be a calculated move to quickly gain traction in the market.
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