The Rise of Gisou: How Social Media Fame and a Natural Heritage Created a Global Haircare Sensation

Leveraging the millions of followers she had accumulated, Mirsalehi employed her marketing degree and influencer status for a powerful direct-to-consumer launch, ensuring instant visibility and trust. Crucially, her high school sweetheart and long-term partner, Maurits Stibbe, quit his consulting career to join her, running the strategic and day-to-day operations of the new company.