The Rise of Gisou: How Social Media Fame and a Natural Heritage Created a Global Haircare Sensation

The brand's expansion has been meteoric. Gisou gradually introduced a wider range of products, including heat protectants, texturizing sprays, and popular items like lip oils, all featuring the signature Mirsalehi Honey. The company achieved global retail penetration, securing partnerships with major beauty powerhouses like Sephora, Harrods, and Galeries Lafayette.