The Rise of Gisou: How Social Media Fame and a Natural Heritage Created a Global Haircare Sensation

Her early life was steeped in a distinctive family tradition. Negin's mother was a dedicated hairdresser who often used natural, homemade remedies to care for her family’s hair. Crucially, Negin's father carried on a legacy as a sixth-generation beekeeper, tending to the Mirsalehi Bee Garden, an environment that would later become the core inspiration for her entire brand identity.