The Rise of Gisou: How Social Media Fame and a Natural Heritage Created a Global Haircare Sensation

Before finding fame, Mirsalehi pursued a serious academic path, studying for a master's degree in Marketing and Business Administration at the Vrije Universiteit Amsterdam. Even during her student years, her passion for fashion was evident; she often prioritized saving money to invest in high-end clothing, demonstrating an early focus on cultivating a specific style.