The Rise of Gisou: How Social Media Fame and a Natural Heritage Created a Global Haircare Sensation

The true genesis of her entrepreneurial venture, however, lay in her family's secrets. Over the years, Negin’s hair, often styled in soft, golden waves, became a consistent topic of discussion and compliment among her followers. The secret to its shine and health was the honey-infused hair oil her mother had perfected using the family's natural ingredients.