The Rise of Gisou: How Social Media Fame and a Natural Heritage Created a Global Haircare Sensation

This realization led to the founding of Gisou in 2015. The name, Gisou, is Persian for "gold curls," beautifully linking the family's heritage with the intended result of the products. The brand’s debut and hero product was the Honey Infused Hair Oil, a direct adaptation of her mother’s multipurpose, traditional family recipe.