The Hidden Cost of Prestige: Why Luxury Car Rentals Command Premium Prices

Luxury rental services rarely operate on a simple pick-up/drop-off model; they offer a premium, concierge-style service. This often includes delivery and collection to and from exclusive locations, such as private jets or luxury hotels, 24/7 personalized roadside assistance, and the option for a professional chauffeur. Maintaining this high-touch service level, including staff salaries, specialized logistics, and customer relationship management, adds a substantial operational overhead that must be covered by the premium price tag.