The Hidden Cost of Prestige: Why Luxury Car Rentals Command Premium Prices

Furthermore, the limited availability and low fleet utilization of exotic cars inflate the pricing. Unlike economy cars, which might be rented almost every day, luxury and exotic models are often in high demand only for specific, short periods, like weekends or major holidays. They may sit idle for long stretches, yet the company still bears the cost of insurance, storage, and loan payments for the vehicle. The daily rental price must, therefore, be high enough to compensate for these periods of low utilization and still ensure profitability.