Jamshid Sharmahd’s connection to this opposition movement stems from the group's early media activities. Given his specialization in software and information technology, he played a crucial role in establishing and maintaining the technical and media infrastructure of Tondar. These media networks, which aimed to disseminate dissenting views and promote monarchist ideology, required technical expertise to withstand filtering and cyberattacks—a void Sharmahd filled. He became publicly recognized as a spokesperson or one of the key media directors for Tondar.
