Both new brands and the most well-known brands of the industry can participate in international fairs. There is always a need to increase brand awareness. The stands used in the international fair area become the face of the companies and visitors get to know the brand better thanks to product promotions. Companies participating in international fairs use visual options, presentations and stands to make their brand recognition. Every promotion to be made ensures that the perception of the visitors towards the brand is placed positively.
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