A Generation's Burden: How Global Issues Shape a New Worldview

The economic landscape has also played a crucial role in shaping their outlook. Growing up in the shadow of the 2008 financial crisis and now facing soaring inflation and an increasingly precarious job market, this generation has a far more pragmatic and anxious view of their financial future. Unlike older generations who may have aspired to a stable, "job for life," Gen Z often prioritizes flexibility, purpose, and work-life balance over traditional career ladders. They are keenly aware that major milestones like homeownership or a secure retirement are not guaranteed, leading them to question the conventional path to success. This economic realism has also manifested in their consumer habits, as they are more likely to support brands that align with their values and less likely to be swayed by traditional advertising.