The Beauty of Accountability: Huda Kattan and the Backlash of Political Influence

Furthermore, the controversy highlighted the power of the Iranian diaspora in shaping global discourse. Through coordinated efforts, they ensured that the criticism of Kattan reached international news outlets, moving the conversation beyond just Instagram comments. This global pressure forced a conversation about the ethics of beauty brands operating in the Middle East and the responsibility they have toward the populations they serve. It was a clear demonstration that a localized grievance can quickly become a global PR nightmare for a brand that isn't synchronized with its audience’s values.